Forrest Ye's Blog

Connecting the dots

Mike Markkula and the Vision of Apple Computer

Originally from Steve Jobs by Walter Issacson:

At age 33 Mike was a millionaire after selling his stock options at Intel after it went public and was practically retired. He got impressed by seeing Apple II demo. He proposed to Jobs that they write a business plan together. “If it comes out well, I’ll invest,” Markkula said, “and if not, you’ve got a few weeks of my time for free.” Jobs took the offer and spent several evenings and some nights at Markkula’s house. For all practical purposes, it was Markkula who wrote the business plan. Markkula expanded Apple vision to go beyond hobbyist market. He visualized that personal computers will be used by “regular people in regular homes, doing things like keeping track of your favourite recipes or balancing your checkbook.”

– from 3 things Mike Markkula did as a champion of “Apple Computer” idea